AnalyticsDLM delivers a range of business intelligence capabilities tailored for specific client requirements. The system provides a selection of graphical reports, that incorporate data from a broad array of enterprise sources enabling you to make better business decisions.
Using AnalyticsDLM helps clients in the FMCG sector monitor response to marketing campaigns. It also assists suppliers of short shelf life products avoid buy back risk from mis-deployed stock in channel.
Discover the features of Analytics DLM
Access to AnalyticsDLM is granted on a user by user basis, enabling your confidential company data to be kept secure. Each user can be given the access they require. Users can be removed from the system at any time.
Granular Access Control
Each feature of the application has its own access privilege, user administrators can assign these privileges, with or without edit capability where required, to ensure tight control over who sees what data, and who can edit that data.
Intelligent Catalogue Management
Simple Flexible Interface
All product information is managed through a simple interface, including tracking numbers, bar codes and release dates.
Powerful Data Aggregation
Sales data is interpreted from retailer reports and standardised within the application enabling consistent reports. Data is imported quickly from a variety of file formats including PDF, Excel and text files. Data can also be entered and corrected manually where required.
Flexible Data Mapping
Mappings are built up between retailer stock-keeping unit codes (SKU codes) and your own tracking numbers to enable quick importing of data.
Mappings can be built automatically where retailer reports hold a common reference, e.g. bar code, these must be validated by an administrator before they are linked.
Sell-in data can be imported into the system to enable more detailed reporting, and can also be used to double-check retailers' stated stock holdings based on their reported sales.
Products can be collected into groupings both personal to a user and global across every user in the application. Reports can then be run against this sub-set of the product list.
Focus products can be established in the product administration interface. These products can be reported on separately from other products. Focus products can also be assigned automatically based on the number of weeks since their release date.
Stock Risk Highlighting
With sell-in prices, stock value can be calculated based on the reported holdings of each retailer, this enables sales staff to be aware of potential stock risks in sale-or-return markets. The highest value stocks in channel are reported on the home page of the application, enabling quick access to this important information.
Forward Cover Reports
Weeks forward cover (WFC) can be reported on to enable sales staff to find potential sales opportunities. High and low WFC figures are highlighted based on limits that can be established against individual retailers.
Graphical market composition reports can be generated, based either on unit sales or percentage market share, enabling analysis of emerging trends in retailer sales figures.