Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. It is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft generated revenue of 537 million Euros for the 2004-2005 fiscal year, an increase of 8% over the previous fiscal year at constant exchange rates.
Despite being non-perishable goods video games have a relatively short shelf life. New games are released every week, and after a game has been available for a while, second-hand copies become available which undercut new retail copies in price. If a game is out of stock when the, predominantly adolescent, audience wishes to purchase it they will sometimes select an alternative title, costing the publisher a potential sale.
If there is excess stock when sales begin to reduce, the publisher can be faced with a buy-back risk. Closely managing sales and stock is vital to maximising profit on a title.
Like all publishers, Ubisoft had systems in place to manage stock and sales reporting and forecasting. But these systems were largely manual, and spreadsheet based. Because sales figures are returned from different channels in different formats, compiling and reporting on the data was traditionaly a resource intensive process. Ubisoft wanted to automate this process as much as was possible.
In conjuction with partners in the video games publishing industry, eleventeenth has developed Analytics DLM, a world-class retail sales reporting system. The system has powerful and flexible data import routines which enable it to aggregate data in a wide varierty of input formats.
The system then provides a wide range of visual and tabaluted reports, designed and requested by Analytics DLM's end-users. The reports can be configured using a flexible and intuitive reporting interface, and may be exported for use in Excel or posted directly into third party business intelligence systems.
Later, the application was enhanced to provide extrapolation for times when some stock and sales data is unavailable.
"The computer games industry operates on a sale or return basis, so if stock isn't at reasonable levels as games near the end of their natural sales curve, then buy-back risks negate profit generated. Conversely, if stock isn't present at the time of sales opportunity, sales can be lost to competitors. As a result of our deployment of eleventeenth’s extTracked, 20% less time is now spent on amalgamation and processing of data. This enables our in-house retail analyst to focus on practices more fundamental to the analysis and management of stock provisioning."
Ubisoft UK Head of Sales