About the Digital Logistics Manager

Commerce DLM: Electronic Commerce
Powerful eCommerce
Multi-Shop Manager

Run multiple independent or related online shops on a single CommerceDLM implementation. Each shop can have its own unique URL, look and feel, products and images, pricing, promotions, checkout options, affiliates etc, all powered from the same virtual warehouse of products.

There are different shop types that can be setup with a single CommerceDLM implementation, amongst others the eCommerce shop (B2C), Trade shop (B2B) and eBay shop (C2C).

Increase traffic, affinity and sales by operating multiple stores each customised for specific products, brands, customer segments, geographies etc.

eBay Integration Module

List products from your CommerceDLM virtual warehouse on eBay with images, prices, description customised for your eBay store or taken directly from your CommerceDLM shop.


All prices, images, stock figures can be maintained separately from normal CommerceDLM stock to allow better segmentation of markets. All major eBay listing types are supported including Basic Auction, Dutch Auction, Buy It Now, or eBay Store.

The eBay module also includes its own secure checkout, using SSL 128-bit encryption, to allow auction winners to pay by Credit/Debit cards, BACS, Cheque or Postal Orders. All currently opened auctions can be managed through the CommerceDLM Administration Suite. Your ADL administration suite updates automatically when the item is won and/or paid for. Automatic email notifications are sent to customers if auction payment by cheque or postal order is overdue.

Using eBay stores to increase Web presence and boost revenues.

Trade Shop & Customers Management (B2B)

CommerceDLM enables the creation of trade shops (compatible with the B2B model) fully integrated with a trade customer's details and approval process. This model provides means to define credit limits and checkout payment using either credit cards or an account with predefined credit limit for each individual customer.

The model is enhanced with comprehensive email communication to both the administrator and the client, thus keeping all involved aware of the current status and system events (these include amongst others, informing the customer of their approval and credit limit, when their purchases have reached that limit and notifying the administrator when a new trade customer has applied for a trade status).

Additional reporting is also incorporated to reflect the revenue statistics from the trade shop.


Access restrictions on the front-end shop allow free product browsing while only allowing to process to checkout to only the pre-approved trade customers.


Flexible management of trade customer communication and approval through the  CommerceDLM console greatly reduces cost and time. At the same time suitable shop access restrictions enable the advertising of business opportunities to potential business partners while facilitating an easy and quick checkout process for the existed trade clients.


Comprehensive reporting allows the identification of the most loyal customers and the most successful and profitable business partnerships, thus prompting for further business deals to be made with the specific clients.

Discount and Multi-Quantity Pricing

Highly flexible, easily configured discounts such as fixed price discount and percent discount can be applied to individual product or entire categories. They can be limited (e.g. time interval, quantity, specific items etc.) and are configured graphically with no coding required. More complex or specific discount actions may be coded.

Fixed price discounts or percent discounts may be assigned to different levels of order quantity (e.g. 5% discount on 5 – 10 items; 10% discount on 10-15 items; 15% discount on over 15).

Increase sales or move close-out merchandise with targeted promotions. Easy-to-use discount editor enables non-technical marketing or merchandising staff to create, test and edit discounts without technical assistance.

Encourage higher order quantities or reward high-quantity shoppers with quantity-based price discounts.

Discount Vouchers

Customers may enter a voucher code in order to receive a discount; voucher codes may be used just once (promotional discount voucher) of multiple times for a limited period of time set by the administration of the site (loyalty discount voucher).

Generate excitement and increase sales with vouchers.

Track the effectiveness of specific marketing campaigns.

Full-Featured, Persistent Shopping Basket

The built-in shopping basket shows product name, savings and total cost (including shipping, insurance, and promotional discounts) before checking out. It also enables customers to edit quantities and checkout without going through the full registration process. For logged in customers, the basket is saved. So by logging back in, customers can pick up where they left off if they leave the site.

Increase conversion rates and reduce basket abandonment by showing customers complete information including total costs up-front and by allowing them to check out easily or to buy when they want to. The saved basket reminds customers of prior shopping and enables them to purchase prior items easily if they leave the site and return later.

Multi-Currency Support

It is possible to setup several currencies in which the store products will be viewable. Multi-currency prices can be calculated dynamically from a base price using supplied conversion rates or an exact price can be entered for each product.

Enhance the shopping experience and increase conversion rates by allowing customers to see prices in their own currency.

Loyalty Scheme

Easily managed loyalty scheme can easily be implemented using CommerceDLM. Part of the amount spent on all or selected products, either by percentage or a fixed figure, earns the customer a number of points. The number of points that each product is worth is manageable by product types/categories or by any additional customised fields created.

Loyalty can be redeemed on all products or specific ones selected using the CommerceDLM administrator, giving control on what can be earned and spent at any time.


A comprehensive loyalty scheme gives customers the opportunity to earn rewards in the form of discounts at the checkout, increasing repeat sales to earn rewards, and repeat store visits to spend them.

Affiliate Schemes

CommecrceDLM supports Integration with all major affiliate programs including AffiliateFutures, WebGains. Running an affiliate scheme enables you to promote your store through other web sites, and pay them a commission, based on flexible rules of your choice, for the traffic they refer. 

Increase the traffic to your site, and track the effectiveness of specific marketing campaigns when running reports.

Customer Service, Ordering & Fulfilment

Enable customer service representatives to manage existing orders from within the CommerceDLM Manager application and add notes that can be shared between representatives to track progress and feedback from customers.

Customers can manage their own account by logging into the shop. They can amend their personal details, addresses and payment methods as well as track or cancel existing orders.

Fulfilment of orders can be done by clients themselves or by a comprehensive fulfilment routine that can be integrated within CommerceDLM.

Secure Ordering and Checkout

CommerceDLM offers a built-in checkout which accepts all major credit cards (Visa, MasterCard, American Express, Maestro, Solo etc).


Security codes and issue numbers are also queried and checked, wherever applicable, using the Card Verification Service (CVS) for increased security.

Throughout the checkout the data is sent via 128 bit-encryption (SSL) for the customer’s peace of mind. Internet Authentication (Verified By Visa and SecureCode with MasterCard) is also available to reduce the number of fraudulent transactions. In addition, Address Verification Service (AVS) can be used.


CommerceDLM is integrated with major payment providers (ePDQ Barclays, Streamline eSolutions, protx, HSBC, WorldPay, Ogone, PayPal etc). Other payment providers can also be integrated is required.

Secure checkout that gives customers reassurance that the transaction is fully secure.


Reduce fraud by using Internet Authentication and Card Verification Service at the checkout.
Increase sales by providing a selection of payment options that best suit your customers.

Re-order Notify & Pre-Orders

Enable customers to add out-of-stock products to their 'Wish List', and notify them via email as soon as the product is back in stock.


Allow customers to pre-order products that will be available at a later date.


Retain sales that may be lodt by out of stock products, and build excitement, capture sales and stimulate demand for upcoming products.

Tell a Friend
Increase the popularity of your shop by allowing visitors to recommend it their friends and colleagues. A simple click enables users to informing their friends of products they think that they may be interested in, and provide a link directly to the appropriate page.
Third-Party Integration
Many additional third-party integrations, including affiliates, payment providers, address completion and others can be added to your implementation of CommerceDLM on request.
Ethical Marketing
Flexible Newsletter Management

Users may register to receive newsletters from your shop at any time. Opt out registration can be set by default at the point of check-out.

Newsletters are designed to use the look and feel of shop. The creation of newsletters does not require any prior HTML experience, all is managed through the CommerceDLM interface.

Any shop product may be listed in the newsletter, along with its image, description and up-to-date price information.

Newsletters may be saved and sent at a later date/time if required.

Reports show how many customers have read the newsletter and help track the effectiveness of marketing campaigns.

Intelligent Catalogue Management
Comprehensive Catalogue Management

CommerceDLM enables the user to manage an almost unlimited number of products and all their associated information including: prices; product images (multiple sizes per product available); description; categorisation; stock; etc.

Additional customised fields can be created and product categories are also directly managed by the administrator to give complete control over product information.


Increase conversion by easily categorising and merchandising products for maximum sales.

Easy Product Import & Bulk Updates

Products can be imported into the shop using the CommerceDLM Manager. The process enables the importing of new products as well as updating the information of the existing ones from a range of file types such as: comma-separated; tab-delimited; Excel spreadsheet; etc.


Automatic feed of products from FTP locations can be integrated.


Fast and easy migration of products using CommerceDLM. Allows easy updating of product prices, descriptions and any customised fields created by the administrator.

Dynamic Image Manager

Automatic generation of images at predefined sizes from a single master image.


Cost and time-effective upload of images.

Management of Sub Products

DLM gives you the ability to easily and flexibly manipulate product information and create variations from products based on criteria such as colour or size (customised field).

Presentation of these products to the customers in the shop with all the different options (e.g. colour) in a single page and without the necessity of browsing through several products on the site.

Increase sales by helping customers find products easily and then offering/highlighting multiple size or colour options etc.

Dynamic Stock Level Information

CommerceDLM offers the ability to display a customised message wherever a product is displayed on the shop according to its stock level.


Encourage prompt purchase and inform customer of the current availability status of the product.

Intuitive Analytics
See Who's Online

CommerceDLM provides the means for real time supervision of the customers who are online. The functionality extends to display the precise pages that each customer is visiting, thus allowing to identify the location of the sites that draw the biggest attention and potentially the biggest revenue at a specific moment in time.


Shop Reports

Our reporting tools provide easy access to key metrics, and real-time summary of key shop performance data such as most popular products, average sales by date or transaction. Bespoke reports can also be created on request.

Accurate information/feedback on the shop’s performance enables you to compare with historical information or gauge the results of new promotional campaigns.

Third part Analytics Integration

CommerceDLM believes understanding the performance of your online store is critical and requires best-of-breed analytics tools from industry specialists. Consequently, CommerceDLM can be integrated quickly and easily with most major analytics platforms.


Optimise the performance of your shop with information from the best and most comprehensive analytics tools in the industry (including no-charge tools such as Google Analytics).

Smart Distribution/Publishing
Shop Menu

Flexibly define the menu items that are displayed in your shops. This functionality enables you to create as many sub-levels as required and choose where each menu item links to within the shop.

Comprehensive shop menu manager to offer total control over menu and its categorisation.

Powerful Merchandising / Flexible Product Sorting

The layout of the products in your store is managed in the CommerceDLM in an easy and flexible way. The administrator can choose a vertical or horizontal orientation for the products presentation, group products as they want in order to market them together so that they appear within the same page and specify the number of products to display on each key category page.


The order of the displayed products can also be determined by the administrator using an easy drag and drop interface and sorted within the CommerceDLM console in a dynamic way. All templates used are designed to fit the look and feel of the site.

Increase creativity and tailor the shop’s layout to the customers' needs all from a single point with DLM's flexible and easy to manage merchandising engine.

Store Content Management

Pages such as Terms & Conditions, About us, etc are directly managed and updated by the administrator using the CommerceDLM text editor. No knowledge of HTML markup is required.


Images can also be uploaded to the text to increase user-friendliness and aesthetics of the page.

Emails Notification Management

CommerceDLM can send a range of notification emails to the customer during the transaction progress. The system enables the administrator to manage which emails are generated by the system, and where will be sent from and what subject the customer will see.


The powerful custom template layout system ensures that the content will be designed to mirror the shop's look and feel to help build a stronger brand identity.

Special Groups

Using CommerceDLM a site administrator has the capability to define and amend special groups of products such as: 'Top Sellers', 'Special Offers', 'Coming Soon' and so on.


The products that are included in these groups and that are presented in the site can be dynamically generated using specified criteria or manually selected by the administrator.

Spotlight Products

A highly focused way of presentation can be selected for products you wish to draw specific attention to. It is possible to highlight products on the main area or have a custom template for featured product sets: 'Offer of the month'; 'Best Buy' etc. This is easily managed by the CommerceDLM administrator.

Maximise sales of high-margin items or help clear close-out merchandise.

Community Purchase Recommendations

Automatically display product cross-sell recommendations based on the purchase history of previous customers: "Customers who bought this item also bought…”. Fully automated, no manual configuration required.

Increase sales by highlighting items that genuine customers purchased along with the product under consideration.

Related Products

Increase cross selling opportunities by manually or automatically relating products.


Related products recommendations are directly defined and managed by the administrator. They are presented in the product page that the customer is interested in, encouraging sales of additional items. So if a customer is buying a camera, sell them the batteries, show them the case. If a customer is looking at the pants, show them the matching jacket.


If a potential customer is looking at a Canon Camera, give them a link to all Canon products, or all digital cameras.



Search Engine Optimisation (SEO)

CommerceDLM produces pages optimised for search engine ranking on the major search engines. It also provides you with the tools to perform your own search engine optimisation. Page titles, meta-descriptions and meta-keywords can be managed using the CommerceDLM administration suite, enabling the administrator to optimise the content of each page of the shop if the values generated automatically do not offer enough detail.

More customers are attracted through natural search. CommerceDLM reduces your reliance on expensive pay-per-click advertising and third party SEO services.

Dynamic Results Sorting

Search results can be ordered by name of the product, price or popularity, thus offering the most user friendly presentation of the shop products and maximising sales potential.

Increase customer satisfaction and conversion by helping customers find desired products and alternatives quickly.

Navigation Tracking (Breadcrumbs)

Display how customers navigated to the current location (filtered navigation attribute selections). This feature enables customers to cancel specific prior selections at any time to broaden search results or change selections.

Improves customer satisfaction by simplifying navigation and allowing customers to locate where they are easily.

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